The Futurity cattle are performance recorded and have the data to back up their physical appearance. All the traits are measured for every animal from Birth weight to 600 day weight and scan data validating the reliability of their EBV's.
Our aim of focusing on moderating Birth Weight, increasing Fertility and Finishing Ability and Intra muscular Fat (IMF) addresses some of the needs of Beef Producers for short and long term benefits.
- Birth Weight and Fertility = More calves at weaning /cows run. A key driver for herd profitability
- Finishing Ability = As the days on feed shorten in most feedlots and a shift to a lighter carcase weight there is a real need for moderate maturity, easy finishing cattle.
- Meat Quality = The better it tastes the more we eat!